Ford Retail Privacy Policy

Privacy Policy

Ford Retail Ltd. respects the privacy of every individual who visits its Web Sites and any information collected about you will be used to firstly fulfill any service you might request and secondly improve how as a company we serve you. We do this by making appropriate use of the information.

This information will not be disclosed to anyone outside of the Ford Retail group, its affiliated or associated companies, its agencies, dealers or licensees, and other companies with which Ford Retail has arranged services for your benefit. It will be treated in accordance with the relevant legal provisions concerning data protection and may be initially stored and processed inside or outside the European Union anywhere in the world.

You have the right as an individual to find out what information we hold about you and make corrections if necessary; you also have the right to ask us to not use the information. We will make all practical efforts to respect your wishes. However certain legislation, especially related to safety issues or financial regulation (e.g. when dealing with Ford Credit) might prevent this.

If you have any specific questions that are not covered in the FAQ section please mail your enquiry to Ford Retail, Unit 2 Charter Court, Newcomen Way, Colchester, Essex CO4 9YA

What are the benefits to me of Ford Retail collecting my information?

Collecting this information will help Ford Retail to achieve the following;

  • 1. To make the Site easier for you to use by not having to enter information more than once.
  • 2. Help us to provide information faster.
  • 3. To help us create content more relevant to you.
  • 4. To help you quickly find services or information available from Ford.
  • 5. Using information to make improvements to the Site.
  • 6. Assessing general trends within the Web Site and its use.
  • 7. To alert you to new products, special offers, updated information and other new services that Ford Retail considers to be of interest to you. Where you have given us your permission we might authorise other companies to contact you directly.

What information might be collected by Ford Retail Web Sites?

At Ford Retail, we intend to give you as much control as possible over your personal information. In general, you can visit Ford Retail on the Web without telling us who you are or revealing any information about yourself. There are times, however, when we may need information from you, such as your name and address. It is our intent to let you know before we collect information from you on the Internet.

Even before registration we will collect anonymous information about how you have used the Web Site. This is a common standard procedure for any Web Site on the Internet. The information collected does not personally identify you but may be helpful to us for marketing purposes or improving the services we offer.

How will Ford Retail collect and store this information?

The Site can collect information about you in a number of ways; either directly requesting it from you (as on a registration form) or by automatically recording information about your visit to this Site. For example we might collect data regarding your journey through the Site or record the options that you have chosen to take.

Information is stored in a secure environment protected by a combination of physical and technical measures. There is no general public access to this information.

For how long will Ford Retail store this information?

Ford Retail will store this information in a secure and protected environment for as long as we believe it will better help us to understand how we can serve you, and respect your wishes. In addition legislation might oblige us to store this information for a certain period of time.

To understand how you can amend, or update information stored about you then please refer to the appropriate question in this section.

What are cookies?

There is a technology called "cookies" which can be used to provide you with tailored information from a Web Site. A cookie is an element of data, a file which is nothing but a line of text that a Web Site can send to your browser, which may then store it on your system. Some Ford Retail pages use cookies so that we can better serve you when you return to our Site. For example a cookie might help you to avoid having to re-enter data you have given us before.

You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.

What about Internet & Site Security?

The Internet is not a secure system and you should always be cautious about the information you disclose whilst on-line.

Personal Information collected by Ford Retail Sites is stored in secure operating environments that are not available to the public. In some cases, such as the transmission of credit card numbers, the Personal Information is encrypted before you conduct your transaction, using appropriate secure technology.

We will sometimes collect anonymous information about how you have used the Web Site. This is information that does not personally identify you but which may be helpful for marketing or improving the services we offer.

Under what conditions might this Privacy Policy not operate?

In addition to directly providing information to a Ford Retail Web Site, you might also provide Personal Information through e-mail exchanges made available to you on Ford Retail Web Sites. The Privacy Policy does not cover this type of transfer of your Personal Information. You should always be careful when distributing your Personal Information in this manner.

How do I contact you?

If you have any questions or comments about our privacy practices, you can contact us at : Ford Retail, Unit 2 Charter Court, Newcomen Way, Colchester, Essex CO4 9YA

Ford Retail Limited
Registered in England, Wales:
Reg No. 191596
VAT No. GB 833053650

Registered Office:
2 Charter Court, Newcomen Way, Colchester, Essex, CO4 9YA, England